CASE STUDY

Driving Scalable E-Commerce Growth for From Future

Client: From Future
Year: 2024
Author: Thomas Mathew

Overview

From Future, a bold and trend-forward fashion brand, approached us to scale their online sales while improving ad efficiency across platforms. Their challenge was clear: grow revenue without inflating acquisition costs.We developed a performance marketing strategy centered around precision targeting, real-time optimization, and product-level personalization.

We restructured their ad account hierarchy, implemented dynamic product ads synced with live inventory, and created segmented audience personas based on shopping behavior, interest groups, and abandoned cart patterns. A/B testing on ad creatives and landing pages allowed us to fine-tune messaging for both cold and warm audiences.

Leveraging platforms like Meta Ads and Google Shopping, we launched dynamic campaigns designed to match shoppers with high-intent products.
With refined audience segmentation, retargeting flows, and constant A/B testing on creative, we were able to increase purchase volume and customer retention significantly.

Real-time dashboards gave the From Future team full transparency on campaign health, while automated budget scaling ensured we capitalized on high-performing ad sets without manual oversight. Within weeks, the brand saw a notable lift in online revenue, customer retention, and ad efficiency—without increasing spend.

Final Results of the Campaign

🛒 Revenue increased by 68% through optimized product ads
📉 Cost Per Acquisition (CPA) dropped by 28%
📈 Return on Ad Spend (ROAS) improved to 4.1x

🔄 Retargeting conversions grew by 35%
📦 Abandoned cart recovery rate increased by 22%

From Future, a bold and trend-forward fashion brand, approached us to scale their online sales while improving ad efficiency across platforms. Their challenge was clear: grow revenue without inflating acquisition costs.We developed a performance marketing strategy centered around precision targeting, real-time optimization, and product-level personalization.

Performance Snapshot

Metric
Growth
Return on Ad Spend (ROAS)
4.1x
Online Revenue Growth
+68%
Cart Abandonment Recovery
+21%
Retargeting Conversion Lift
+18%
CPA Reduction
+10%